What should you expect when we build a website together? I’ll work with you every step of the way to create a site that fits your needs and your brand’s voice precisely. Don’t know what your voice is? I’ll help you find it.

So where does the process begin? With design.


There are a lot of options out there for creating websites using pre-made themes and drag and drop page-builders, and these can be a great choice for making a simple site on a budget. That said, when you want to stand out from the crowd, hiring a designer can add a layer of professional polish and uniqueness that’s hard to achieve on your own. I can help you create a beautiful, bespoke website with a cohesive design that will take you and your brand to a level above your competition.

Information Gathering

The first thing I’m going to do when I start working with you is ask you a lot of questions. I want to find out everything that sets you apart from your competition. What is it that makes your customers love you, and what sort of feeling do you want your site to evoke in its users? Your website is often the first impression you’ll make on a future client or customer, and you want them to quickly understand what problem you’re solving for them and how you’re going to solve it.

Your website should be a visual representation of everything that you or your company represents, and every element of the site should work in concert to convey that uniqueness to your users.

Your site should also be goal-oriented, and I’m going to ask you some very specific questions about what primary actions you want your users to take on your site. We’ll figure out what metrics are going to define success for your project, and make a plan for how to track them.


Next, I’ll put together 2-3 homepage mockups of potential designs for you to review. We’ll go over what you like and dislike, and then I’ll build out a few other page mockups in the style you’ve chosen. If you sign off on those, we’re ready to start development.


I usually work with WordPress, but I choose whatever CMS (content management system) seems like the best choice for a project (this site, for instance, is built with Grav).

I create a custom theme based on my design that supports all the functional requirements for your site and is easy for you to use and maintain.


I’ll send you a link to a dev site to review. After a round of revisions if there are any, we’re ready to launch.


I’ll do a final check to make sure that everything is working and configured properly on your site (ensure that there’s no 404s when switching from your old to your new site if it’s a redesign, make sure that all the necessary tags for accessibility are present, SEO metadata is set, etc.). Finally, the site will go live at your domain, I’ll submit it to be crawled by search engines, and get you a login to the backend and access to analytics for it.

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